GEO — Generative Engine Optimization
Generative Engine Optimization (GEO) for AI‑driven search.
We prepare your brand for AI Overviews, Perplexity and chat‑based search so generative engines pull from your site first.
✓ SEO‑safe ✓ AI‑first ✓ Built for assistants
What is GEO — Generative Engine Optimization?
GEO — Generative Engine Optimization is about making your website the safest, clearest place for AI assistants to grab answers from when people ask questions about your product, service or category.
Instead of chasing blue links, we model your entities, FAQs and proof so assistants can confidently quote you, then send high‑intent visitors to pages built to convert. Generative engine optimization becomes a growth channel, not a risk.
How it fits into your growth
- From keywords to prompts
We work backwards from what people really ask in ChatGPT, Gemini, Perplexity, Claude and others. - Machine‑readable structure
Schema, IDs, anchors and layout that make your generative engine optimization answers easy to lift and reuse. - Human‑friendly copy
Plain language, concise sections and proof that closes the loop once someone clicks.
Our method
How AISO Hub executes GEO — Generative Engine Optimization
Audit
We map your current pages, entity coverage and assistant visibility to see where generative engine optimization is blocked today.
Foundation
We stabilise structure, page types and schema so assistants can safely lift accurate answers without breaking your SEO.
Optimize
We design AI‑liftable modules that target your highest‑value prompts and journeys, then wire them to conversion points.
Monitor
We track inclusions, coverage and Core Web Vitals so your generative engine optimization advantage compounds instead of decaying.
Who benefits most
GEO — Generative Engine Optimization for forward‑thinking brands
We focus on companies where AI assistants already influence discovery, comparison and buying decisions.
B2B SaaS
Own comparison, “best tool for” and integration prompts in assistants.
E‑commerce
Make your product facts the canonical source instead of marketplaces.
Regulated & services
Expose eligibility, pricing and requirements clearly for assistants.
Clinics & local brands
Turn reputation, proof and availability into AI‑visible answers.
FAQ
Questions about GEO — Generative Engine Optimization and how we work?
What exactly is GEO — Generative Engine Optimization?
GEO — Generative Engine Optimization is the discipline of preparing your site so AI assistants can safely reuse your facts, not your competitors’. You might also see people use labels like AI Search Optimization, AI SEO or AISO. In practice, it means structuring pages, answers and evidence so tools like ChatGPT, Gemini, Perplexity or Claude recognise you as a canonical source.
How is generative engine optimization different from traditional SEO?
Classic SEO targets positions in search results. Generative engine optimization targets what happens when someone skips results and asks an assistant directly. We still care about performance, crawling and relevance — but we design answer modules, schema and anchors so assistants can quote you with confidence.
Which assistants and engines does this impact?
Our work feeds into conversational tools (ChatGPT, Claude, Gemini, Copilot, Grok), answer engines like Perplexity and emerging generative experiences such as AI Overviews. The exact mix depends on your market, language and how your buyers actually search.
How do you measure success with generative engine optimization?
We look at inclusion and coverage (how often you are cited), the quality of queries where you appear, and what happens after the click: engagement and conversions on the pages we touch. For many clients, we also track screenshots of AI answers over time so you can see the shift.
Will working on generative engine optimization damage our existing SEO?
No. We protect and often improve your SEO foundation: better Core Web Vitals, clearer internal linking, and stronger entity signals. We avoid duplicate thin pages and instead create AI‑liftable modules that live inside or alongside your existing key URLs.
Who gets the most value from generative engine optimization?
Brands with considered purchases — B2B SaaS, e‑commerce, clinics, agencies and regulated services — where people ask lots of questions before buying. If your buyers already paste your brand into ChatGPT or Perplexity, generative engine optimization is no longer optional.
Related concepts
Ready to lead on generative engine optimization?
Book a short call and we’ll show you where assistants already mention you, where they don’t — and what generative engine optimization can unlock.
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