Case Study
How a healthcare practice became visible to AI assistants - in 2 weeks
A Lisbon medical practice with a multilingual website went from invisible in AI search to appearing in AI-generated healthcare responses - with a perfect security score - in just 2 weeks.
Now appears in AI-generated healthcare responses
27
Pages with optimized search appearance
100
Security score (out of 100)
3
Languages optimized (PT, EN, FR)
Challenge
A medical practice invisible to AI search
This client runs a Lisbon medical practice with a multilingual website serving Portuguese, English, and French-speaking patients. Despite having quality medical content, the practice was not appearing in AI search results for any medical queries.
Title tags were truncated in Google results, reducing click-through rates. The site had security issues - mixed content warnings and no HSTS - which undermined patient trust signals critical for healthcare websites.
Approach
Medical-grade SEO and AI optimization
AISO Hub deployed targeted optimizations addressing healthcare-specific requirements:
- 1MedicalBusiness JSON-LD implementation
Practice now correctly classified in AI engine knowledge bases as a medical provider, enabling healthcare-specific queries to surface the site.
- 227 title tags rewritten in Sanity CMS
Every page now displays correctly in SERPs - no more truncation losing critical medical service information.
- 3HSTS and security hardening
Deployed HSTS and fixed all mixed content warnings for a GDPR-compliant security posture - essential for patient trust.
- 4Multilingual meta optimization
Updated French meta tags across all pages and fixed redirect architecture via Cloudflare Workers for clean locale routing.
Results
Visible, secure, and AI-discoverable
In 2 weeks, the practice went from invisible in AI search to appearing in AI-generated responses for relevant healthcare queries, with perfect security and optimized search presence across all pages.
AI-generated healthcare responses
The medical practice now appears in AI-generated responses for relevant healthcare queries - a new patient acquisition channel.
All 27 pages optimized
Every page across the site has optimized search appearance with correctly formatted title tags.
100/100 security score
Site security upgraded to perfect score with HSTS, eliminating all mixed content warnings.
Return on investment
One new patient covers the cost
At EUR 890/month, for a healthcare practice where a single new patient generates EUR 200-500+ in lifetime value, acquiring just one patient per month via organic search pays for the service in full.